Social Media Manager

Job Description

Position: Social Media Manager – Content & Digital Communications

Company Name: Genres ad Pvt. Ltd

Experience: 2–4 Years

Location: Berhampur / Bhubaneswar, Odisha

Role Overview

We are seeking a dynamic and detail-oriented Social Media Manager who can effectively manage digital platforms while also leading content creation and communication strategies. The role requires a blend of creativity, strategic thinking, and an understanding of public sector communication standards.

Key Responsibilities

Social Media Management

·        Develop, implement, and manage social media strategies aligned with project objectives.

·        Handle day-to-day operations of social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.).

·        Monitor social media trends, engagement metrics, and performance analytics.

·        Ensure timely posting, updates, and responses to public queries/messages.

·        Maintain brand consistency and adherence to government communication guidelines.

Content Writing & Development

·        Create high-quality, engaging, and informative content for social media, websites, reports, and campaigns.

·        Draft press releases, captions, blogs, newsletters, and awareness materials.

·        Translate complex information into simple, citizen-friendly communication.

·        Ensure content accuracy, clarity, and alignment with project goals.

·        Collaborate with internal teams for content planning and approvals.

Campaign Planning & Execution

·        Plan and execute digital campaigns, awareness drives, and promotional activities.

·        Coordinate with stakeholders for content inputs and approvals.

·        Track campaign effectiveness and prepare performance reports.

Analytics & Reporting

·        Monitor KPIs such as reach, engagement, impressions, and conversions.

·        Prepare weekly/monthly reports with actionable insights.

·        Optimize strategies based on performance data.

Compliance & Coordination

·        Ensure all communication adheres to government policies and guidelines.

·        Liaise with project teams, officials, and external agencies for smooth execution.

 Required Skills & Qualifications

·        Bachelor’s degree in Mass Communication, Journalism, Marketing, or related field.

·        3–4 years of experience in social media management and content writing.

·        Strong command over English (mandatory); knowledge of Odia is an added advantage.

·        Proficiency in social media tools, scheduling platforms, and analytics tools.

·        Excellent writing (Odia and English), editing, and proofreading skills.

·        Basic knowledge of graphic tools (Canva/Photoshop) is preferred.

·        Ability to manage multiple tasks under tight deadlines.

 Key Competencies

·        Creativity and storytelling ability

·        Strong communication and coordination skills

·        Analytical thinking and attention to detail

·        Adaptability to government project environments

·        Professionalism and adherence to protocols

Contact Details

Interested candidates may share their resumes or reach out through the following channels:

Email: hr@genres.co.in | connect@genres.co.in

About Genres Ad Pvt. Ltd.

Genres Ad Pvt. Ltd. is a 360° communication and marketing organization that provides integrated solutions to help businesses build strong brand visibility and effective audience engagement. The company operates across four core domains—advertising, event management, printing, and digital marketing—delivering creative and strategic communication services. As a parent organization, Genres Ad Pvt. Ltd. also manages multiple associate companies across sectors such as education, real estate, media, and creative production. Through innovation and professional expertise, the company aims to deliver impactful solutions and sustainable business growth.

Location

Near Indian Oil Petrol Pump, Baidyanath Nagar, Jayaprakash Nagar, Brahmapur, Odisha 760004

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