Area Sales Manager (ASM)

Job Description

We are hiring Area Sales Manager (ASM) in the Fast-Moving Consumer Goods (FMCG) sector which  is a mid-level leadership role responsible for driving sales growth, expanding market coverage, and managing distribution networks within a specific geographical territory. The role is high-impact, bridging the gap between corporate strategy and ground-level execution through a mix of team leadership and partner management.

Company : FMCG Food Brand

Products : Biscuit , snacks

Headquarter : Bhubaneswar, Cuttack, Sambalpur, Kalahandi

Core Responsibilities
•    Sales & Revenue Management:
o    Achieve monthly, quarterly, and annual primary and secondary sales targets.
o    Monitor sales performance metrics (value, volume, and market share) and implement corrective actions.
o    Forecast future sales trends based on historical data and market analysis.
•    Channel & Distribution Management:
o    Appoint, monitor, and maintain strong relationships with distributors, stockists, and wholesalers.
o    Ensure product availability and optimize stock levels across all retail outlets to prevent stockouts.
o    Expand the retail network by identifying "white spaces" or untapped areas for new business opportunities.
•    Team Leadership & Motivation:
o    Lead and coach a team of sales executives or representatives, conducting regular on-the-job training.
o    Assign specific territories and targets to individual reps and track their daily performance.
o    Foster a high-performance culture through incentive programs and regular feedback.
•    Market Strategy & Execution:
o    Execute local promotions, trade schemes, and marketing campaigns tailored to regional consumer preferences.
o    Analyse competitor activities and market trends to adjust sales tactics in real-time.
o    Conduct frequent market visits (typically 15-20 days a month) to track ground-level execution and product visibility. 
Essential Skills and Qualifications
Success in this role requires a blend of technical expertise and interpersonal leadership.

•    Educational Requirements: Often requires an MBA or Post-Graduate degree in Sales/Marketing, though many companies value 5–10 years of solid FMCG experience.
•    Technical Proficiency: Expert use of CRM tools, MS Excel, and ERP systems for tracking data and preparing sales reports.
•    Negotiation & Communication: Strong ability to influence channel partners and negotiate favorable placements and terms.
•    Problem-Solving: Capacity to manage channel conflicts, resolve dealer issues, and handle supply chain bottlenecks

Skills

About PRIMAS

PRIMAS.... A result oriented career management consultant. PRIMAS is an established and professionally managed company with a vision to provide world-class integrated management solutions to several facets of enterprises in the Private and MNC sectors. Since our inception in June 2007, we have developed intense capabilities in several functional and specialty segments and have emerged as a versatile Recruiting Consultants providing ultimate solution in Manpower. Today we take pride to see PRIMAS not only operating within the boundaries of India but it has also established itself as one of the preferred Recruiting Company Internationally. In this span of time the company has placed number of candidates in leading companies in India and countries like United Arab Emirates, Qatar, Saudi Arab, Singapore and Malaysia.

Location

Kolkata, West Bengal, India

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